Logo and corporate design for small businesses
A logo is not a picture. It is the file that still has to work ten years later on the van, on the practice sign and on the invoice: in one colour, in gold on glass, four millimetres tall on a pen.
Where most logos fail
Not on taste. On production. A gradient that looks good on screen turns into a grey slab on a vinyl cutter. A typeface with hairline strokes disappears when it is embroidered onto a work jacket. Finding that out at the signwriter means paying twice.
What you end up holding
- Logo in four variants: full colour, single colour, reversed, mark on its own
- Vector files (SVG, EPS, PDF), the formats every printer and signwriter asks for
- Colour values in HEX, RGB, CMYK and Pantone, so screen and print match
- Two licensed typefaces for web and print, no fonts from doubtful sources
- A short style guide, not a sixty-page document nobody opens
A word on the legal side
In Germany a logo is not automatically protected. If you want to register it as a word/figurative mark with the DPMA, I check beforehand whether similar marks already exist in your Nice class. That is not legal advice, but it spares you the most common unpleasant surprise: a finished brand that already belongs to somebody else.
What you end up with
- Logo in 4 variants
- Vector files for print & signage
- Colour values, font licences, short style guide
How we work together
-
01
Conversation
Who are your customers, who are your three strongest competitors, and everywhere the logo will appear.
Tag 1 -
02
Drafts
Three directions, deliberately different, not the same idea three times in another colour.
Tag 2–7 -
03
Sharpening
One direction is chosen and refined over two rounds.
Tag 8–12 -
04
Handover
Every file format, colour values, font licences and a short guide.
Tag 13–14
Logo & Branding for your business?
Fifteen minutes are enough to see whether it fits and what it costs. After that you get a fixed price in writing.
