Advertising videos for Instagram, TikTok and YouTube
The first two seconds decide it. Not the music, not the logo at the end: the first frame and the first line. After that the thumb has either moved on or it has not.
Why company films rarely work
The classic company film opens with a drone shot, fades in the logo and then talks about tradition and quality. On a website that is fine. In a feed where people swipe every three seconds it is money gone. What wins there is whatever shows a problem the viewer recognises, immediately.
What comes with it
- Vertical 9:16 for Reels, Stories and TikTok
- Square 1:1 for the feed
- Burnt-in subtitles, since most people watch without sound
- Three versions of the opening seconds to test against each other
- Music with a valid licence, no trouble with rights or platform blocks
A realistic shooting day
One day on site is enough for three to five short films if the plan exists beforehand. What costs time is not the camera but deciding on the spot what is being said. So the script comes first, then the filming.
What you end up with
- 3–5 short films from one shooting day
- Vertical, square, with subtitles
- Music with a valid licence
How we work together
-
01
Idea
What is being shown, to whom, and what should happen afterwards.
Woche 1 -
02
Shot plan
Scenes, text, locations, settled in writing before the day.
Woche 1–2 -
03
Filming
One day on site, three to five short films.
1 Drehtag -
04
Editing
Cut, subtitles, formats, three opening variants.
Woche 2–3
Do I have to appear on camera myself?
No, but it helps. People trust a face more than a stock scene. If you would rather not, we work with the work itself, the product and the team.
Video & Advertising for your business?
Fifteen minutes are enough to see whether it fits and what it costs. After that you get a fixed price in writing.
